The Innovation Dispatch

Fan Engagement

2 articles

Formula 1 cars racing on a track with futuristic AI data visualizations and interfaces, representing Ferrari's partnership with IBM for fan experience.
AI

Ferrari partners with IBM AI to boost F1 fan experience

Ferrari, an iconic Italian brand, surprisingly offered its fan app without an Italian language option until its new partnership with IBM.

Arjun Mehta·May 23, 2026
Excited fans receiving exclusive early access to concert tickets through Spotify's new 'Reserved' feature, highlighting fan loyalty and live event access.
AI

Spotify's 'Reserved' feature gives top fans early ticket access

Spotify will now hold two concert tickets exclusively for an artist's most dedicated fans, a move announced during its investor day, according to Engadget .

Sophie Laurent·May 21, 2026