The Innovation Dispatch

Sports Technology

2 articles

Formula 1 cars racing on a track with futuristic AI data visualizations and interfaces, representing Ferrari's partnership with IBM for fan experience.
AI

Ferrari partners with IBM AI to boost F1 fan experience

Ferrari, an iconic Italian brand, surprisingly offered its fan app without an Italian language option until its new partnership with IBM.

Arjun Mehta·May 23, 2026
Futuristic sports arena with holographic AI data visualizations enhancing athlete performance and fan engagement during a game.
Data & Automation

What is AI Doing in Sports and Why Does it Matter?

The global sports technology market, valued at USD 18,850.

Helena Strauss·April 17, 2026