Softwired, a Bellingham, WA-based company, published a comprehensive analysis on April 3, 2026, detailing key AI trends set to impact B2B marketing strategies and technologies through 2026. The report examines the already widespread adoption of artificial intelligence in business-to-business environments, highlighting its evolving operational role.
The analysis arrives as reports indicate that over 60% of B2B marketers are currently using some form of AI technology in their campaigns. This figure is expected to rise significantly by 2026, according to information from both palmbeachpost.com and nationaltoday.com. Softwired's report focuses on the increasing importance of data, the growth of predictive analytics, and the adoption of automation tools, outlining a technological shift within the B2B marketing sector.
