Rebranding

1 article

Allbirds' iconic shoe being discarded as a company pivots from sustainable footwear to AI, symbolized by a glowing digital network.

Allbirds Sells Footwear Assets for $39M Amidst US AI Gold Rush

Allbirds, once known for its sustainable footwear, sold its core assets for $39 million prior to an announcement to rebrand as 'NewBird AI' and acquire GPU infrastructure.

Omar Haddad·April 17, 2026