The Innovation Dispatch

Athlete Investing

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Tennis legend Novak Djokovic in a business meeting, shaking hands with executives at General Atlantic, with futuristic AI elements in the background.
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Novak Djokovic Joins General Atlantic as Strategic Advisor

Tennis legend Novak Djokovic, known for his relentless pursuit of Grand Slams, joined private equity giant General Atlantic as an advisor in 2026.

Sophie Laurent·June 27, 2026